Monitoring outreach programs
A deep dive into monitoring and improving email campaign performance
In my Third quarter lessons article back in March, I briefly discussed new efforts to more systematically and effectively evaluate the performance of my email outreach campaigns. Today, I will go into this topic a little more to help you understand where I see such importance in knowing what is going on with your outreach efforts.
Today I will cover the following topics that will allow you to better harness the data in your hands:
Reporting limitations by large tools such as reply.io
Integrating your email performance data with your CRM
Tools and techniques to monitor performance
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