Monitoring outreach programs

A deep dive into monitoring and improving email campaign performance

In my Third quarter lessons article back in March, I briefly discussed new efforts to more systematically and effectively evaluate the performance of my email outreach campaigns. Today, I will go into this topic a little more to help you understand where I see such importance in knowing what is going on with your outreach efforts. 

Today I will cover the following topics that will allow you to better harness the data in your hands:

• Reporting limitations by large tools such as reply.io

• Integrating your email performance data with your CRM

• Tools and techniques to monitor performance